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Introduction to Social Media Marketing complete course is currently being offered by Meta through Coursera platform and is being taught by Anke Audenaert.
This course is part of the Meta Social Media Marketing Professional Certificate.
About this Course
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
By the end of this course, you will be able to:
• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies
Introduction to Social Media Marketing Week 1 Coursera Quiz
Answers
Social Media for Business Practice Quiz Answers
Q1. Which of the following statements about marketing and
advertising are true? Select all that apply.
- Advertising
and Marketing are different words for the same thing: creating campaigns
and putting them in front of the right audience - Advertising
is where the largest portion of the money spent on marketing goes - If
you have a good product, people will automatically find you and buy your
product, without a need for marketing - Advertising
is an important part of marketing
Q2. Which of the following are the most common forms of
digital marketing? (Choose all that apply)
- Search
engine optimization - Print
advertising - Display
advertising - Content
marketing - TV
commercials - Social
media marketing - Email
marketing
Q3. Which of the following is NOT involved in organic social
media marketing?
- Establishing
a business profile or a business presence - Connecting
with customers for more individual customer service - Engaging
with users on social media. - Buying
targeted ads to reach potential customers
The Social Media Landscape Quiz Answers
Q1. Which of these steps is not at the core of marketing?
- Understanding
and studying the audience or customers for a product - Creating
messages related to or promoting the product - Evaluating
and optimizing the impact of your message - Fielding
customer questions, concerns, and feedback and solving technical issues
Q2. Which of the following are types of digital marketing?
(Select all that apply)
- Print
advertising - Display
advertising - Email
marketing - Content
marketing
Q3. When looking at the digital marketing landscape which of
the following are types of social media platforms available to users? (Select
all that apply)
- Sharing
platform - Networking
platforms - Learning
management platforms - Publishing
platforms
Q4. Which of the following did Facebook acquire to increase
connections and communication between Facebook users?
- Oculus
VR - Portal
Q5. Which of the following statements is true about
Instagram?
- Instagram
allows businesses to directly message their customers for a small fee - Instagram
provides free promoted advertisements for businesses - Businesses
can grow their brand for free by sharing photos and videos
Q6. Which of the following statements is true about Facebook
and Instagram messenger?
- You
can integrate ads on Facebook Messenger, but not on Instagram - If
businesses want to offer suggestions, assist in sales, or offer support,
these need to be done in separate conversations - Messenger
lets businesses instantly connect with people on their Facebook Page or
the Messenger app
Q7. True or false: Businesses and non-profit organizations
can participate in Social Media Marketing.
Q8. How does digital marketing differ from traditional
marketing? (Select all that apply)
- It
can be used to raise brand awareness - It
enables measurements of results - It
can be used to target specific audiences
Introduction to Social Media Marketing Week 2 Coursera Quiz
Answers
Social Media Platforms Part I Practice Quiz Answers
Q1. True or False: YouTube directly hires all its video
creators to create content for the site
Q2. Which social media platform(s) has the most powerful
targeted advertising software? (Choose all that apply)
- YouTube
Q3. Which social media platform is the best for connecting
business to business (B2B) marketers to new customers and followers?
- YouTube
Q4. On which social media platform should you set up a
business page to reach the largest audience?
- YouTube
Social Media Platforms Overview Quiz Answers
Q1. As a business owner, you’d like to set up a presence on
a social media platform where you can network with others in your industry,
post news and accomplishments and find potential team members to fill open
roles. Which of the following would be an ideal platform?
Q2. True or false? Youtube is a platform designed for
texting, calling, and sharing.
Q3. The most powerful targeted advertising tool in social
media marketing is:
- KakaoTalk
for Business - Facebook
Ads Manager - TikTok
for Business - Google
Analytics
Q4. True or False: Twitter is one of the only social media
platforms that has the same unified profile for individuals and brands alike.
Q5. On which video social media platform can you find short
form videos of 15 and 60 seconds?
- Youtube
- TikTok
- Twitch
Q6. Which of the following is a free messaging app you can
use to message your friends and family using Internet connection while avoiding
SMS fees or charges?
- Snapchat
Q7. Which feature on Instagram can you use if you want to
upload a video longer than 60 seconds?
- Videos
- Stories
- IGTV
- Reels
Introduction to Social Media Marketing Week 3 Coursera Quiz
Answers
How to Set Your Marketing Goals Practice Quiz Answers
Q1. Goals that serve the bigger business goal but may differ
between teams or people with different roles are called:
- Alternative
goals - Tiered
goals - Secondary
goals - Subgoals
Q2. True or False: Goals can help you stay focused on what
you hope to accomplish with your marketing efforts.
Q3. According to the SMART acronym, a goal that helps
achieve the bigger business objectives of a company and aligns with the greater
business strategy is considered:
- Achievable
- Specific
- Relevant
- Measurable
Q4. After a successful year of business, Sheryl wants to
expand her makeup and skin care business by opening up two more locations in
her town. She decides to set a goal to open up both locations within 12 months.
During the expansion process, she encounters difficulties. This is because her
goal was not time-bound.
Goals and Planning for Success Quiz Answers
Q1. Which of the following are part of the SMART goal
framework? (Choose all that apply.)
- Meaningful
- Specific
- Achievable
- Time-bound
Q2. Which of the following goals fit the SMART framework?
(Choose all that apply )
- Increase
revenue by 25% - Enroll
500 new customers - Get
5,000 website visits in the month of June - Increase
the number of visitors to 100/day in two months
Q3. Successful KPIs should:
- Be
directional (able to go up or down) - Directly
relate to the business and the SMART goal you drafted - Be
quantitative (able to be measured) - Always
be accompanied by a chart or graph
Q4. Maria set a SMART goal for her chocolate business:
“Increase the amount of new followers on the business’ social media page by 20%
by the end of 3 months”.
What would be a good KPI for her to use when evaluating if
she is reaching this goal?
- Sales
Revenue (how much money you generate from sales) - Conversion
rate (how many people took action, e.g. bought something, out of the
people you attracted) - Cost
per sale (how much it cost in marketing dollars to generate a sale) - Brand
awareness (number of people who know about your brand)
Q5. Which of the following is an important quality of a KPI?
- Time-bound
- Broad
- Directly
related to your goal
Q6. Which of the following is an example of a marketing
KPI? Select all that apply.
- Engagement
- Influence
- Brand
awareness - Cost
per lead
Q7. Devon set a SMART goal for his hand-knit sweater
business: “Create more effective social media ads to gain 5% more customers
through social media than the previous month”.
What would be a good KPI for him to use when evaluating if
he is reaching this goal?
- Cost
per lead (how much it cost in marketing dollars to generate a sale) - Conversion
rate (how many people took action, e.g. bought something, out of the
people you attracted) - Brand
awareness (number of people who know about your brand) - Sales
Revenue (how much money you generate from sales)
Q8. Calla and Ivy set a SMART goal for their B2C flower
business: “Grow the number of customers for the monthly flower bouquet
subscription by 20% by the end of the year”. What would be a good KPI for Calla
and Ivy to evaluate to see if they are reaching their goal?
- Subscriptions
- Conversion
rate - Cost
per sale - Sales
revenue
Q9. Which of the following is an important quality of a KPI?
Directional
Significant
Finite
Q10. Does the following goal fit the SMART framework?
“Increase the number of visitors of 150/day in three months.”
True
False
Introduction to Social Media Marketing Week 4 Coursera Quiz
Answers
Define Your Target Audience Practice Quiz Answers
Q1. What is the group of people you want to reach with your
marketing message called?
- Marketing
population - Targeted
members - Target
audience - Marketing
Audience
Q2. When determining your target audience, it is good to
write down the demographics of the people you are targeting. These demographics
include which of the following? (Select all that apply)
- Household
income - Gender
- Age
- Education
and/or occupation
Q3. True or False: Facebook Audience Insights can precisely
determine who’s interacting with your page and give you real-time data when you
test different marketing strategies.
Q4. Laura owns a bridal shop and is looking to connect with
her business contacts and gather information about her B2B audience. The social
media research tool she should use is:
- LinkedIn
Audience Insights - Facebook
Audience Insights - Twitter
Business Analytics - Google
Analytics
Understand Your Audience Quiz Answers
Question 1) Which of the following are stages in the typical customer journey? (Choose all that apply)
Question 2) Things you should consider when outlining your target audience include:
- Your target audience’s eating habits
- Your target audience’s interests
- Your target audience’s needs
- Key demographic data that describes your target audience
Question 3) True or False: Demographic information such as age, geographic location, and prior purchasing history is a key factor to consider when determining your target audience.
Question 4) True or False: Envy is a stage in the typical customer journey.
Question 5) Joni recently purchased a new pair of shoes for work and is happy with how comfortable they are. She tells coworkers at her office about them and recommends they look into the brand. In what stage of the customer journey is Joni?
Question 6) Harry was recently promoted at work and wanted to buy himself something to celebrate. He sees a suit in a magazine ad and really wants to buy it. In which stage of the customer journey is Harry?
Question 7) The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is:
- Secondary target audience
Question 8) Which of the following research tools is a paid, integrated target audience research and tracking tool that helps you manage large accounts?
- Twitter Business Analytics
- Facebook Audience Insights
Question 9) Social media data that can help you determine your target audience includes which of the following? (Select all that apply)
- Page visitors’ prior purchasing habits
- Page visitors’ geographic location
- Page VISITORS social security numbers
Question 10) True or False: Demographic information such as age, geographic location, and prior purchasing history is a key factor to consider when determining your target audience.
Question 11) True or False: Envy is a stage in the typical customer journey
Question 12) Which of the following is NOT part of the Customer Journey template?
- Conversion HOW can I get my target to take action?
- Desire: How can I show my target my product really fits in their life?
- Advocacy: How can I make my target into an advocate?
- Love: How can I get my customer to feel a deep emotional attachment to my product?
Question 13) When outlining your target audience, you should consider all of the following except:
- Key demographic data that describes your target audience
- Your target audience’s eating habits
- Your target audience’s needs
- Your target audience’s interests
Question 14) Joni recently purchased a new pair of shoes for work and is happy with how comfortable they are. She tells coworkers at her office about them and recommends they look into the brand. In what stage of the customer journey is Joni?
Question 15) Harry was recently promoted at work and wanted to buy himself something to celebrate.
He sees a suit in a magazine ad and really wants to buy it. In which stage of the customer journey is Harry?
Question 16) True or False: The customer journey is always equally explicit or linear.
Question 17) True or False: A customer journey refers to the process a user goes through when purchasing a product.
Question 18) True or False: Depending on the stage a person is in, different types of messages will work better than others.
Question 19) The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is:
- Secondary target audience
Question 20) Which of the following research tools give you a “big picture” view of your audience, allowing you to see how your different social media accounts compare in terms of traffic and which of your pages people purchase from the most?
- Facebook Audience Insights
- Twitter Business Analytics
Question 21) True or False: The customer journey is always equally explicit or linear.
Introduction to Social Media Marketing Week 5 Coursera Quiz Answers
Choose Your Social Media Channels Quiz Answers
Question 1) Which benefit of blogging is the following an example of?
Posting valuable content consistently helps elevate a company as a trusted resource within their industry leading to more visitors, more potential customers and more sales.
- Make authentic connections
- Expand your content’s reach
- Search Engine Optimization
- Build credibility
Question 2) Which part of your LinkedIn profile should be your virtual elevator pitch?
- Summary
- Background
- Skills & Accomplishments
Question 3) You are a fashion brand looking to create an immediate avenue for shopping. Your go-to social media platform would be:
- TikTok
Question 4) You’re looking to build a community online. Your go-to social media platform should be:
- TikTok
Question 5) Microsoft’s “Guidelines for Successful Blogging” are not in Microsoft’s official Employee Handbook, but the rules are manageable and understandable. Which of the following is part of “Microsoft’s Blogging Policy & Guidelines”? (Select all that apply.)
- Make friends with your corporate communications department and learn how to work with them
- Respect existing confidentiality agreements
- There is no need to identify yourself
- Your posts should garner as much reaction as possible
Question 6) Determine whether the following statement is true or false: Consumers today expect brands to be present on their favorite social media platforms.
Question 11) Determine whether the following statement is true or false:
It is mandatory to fill out the Skills & Accomplishments section of your LinkedIn pr
Question 12) You’re looking to do mainly B2B (business to business) marketing and to post job applications. Your go-to social media platform should be:
- TikTok
Question 13) You’re looking to do visuals-first advertising online. Your go-to social media platform should be:
- TikTok
Question 14) You’re looking to reach the largest possible audience with the most precise targeted advertising tools. Your go-to social media platform should be:
- TikTok
Question 15) You’re looking to advertise specifically to teens. Your go-to social media platform should be:
- TikTok
Question 16) IBM works with employee bloggers, training them to advance the company’s goals and corporate reputation. Which of the following is part of “IBM’s Blogging Policy & Guidelines”? (Select all that apply)
- You may cite or reference clients, partners, or suppliers without their approval.
- You do not need to make yourself or your role at IBM known.
- You must make it clear that you are speaking for yourself and not on behalf of IBM.
- IBMers are personally responsible for their posts. Be mindful that what you write will be public for a long time – protect your privacy.
Question 17) Determine whether the following statement is true or false: When an employee posts from a personal account, it is not important that they use the appropriate tone and messaging.
Question 18) Of the three core values that a social media policy should achieve, which category does the following statement fit in?
“Nordstrom referred to company guidelines that can help employees to represent the company in a way that doesn’t harm the brand”
- A social media policy must protect the brand
- A social media policy must empower its employees
- A social media policy must guard against legal risks to the organization
Question 19) Is the following a quality of a website or a blog?
The writing is often more informal
Question 20) Which of the following is a soft skill?
- Engineering
- Copywriting
- Microsoft Office
- Leadership
Question 21) Is the following a quality of a website or a blog?
There is a transactional functionality.
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