100-101 Meta Certified Digital Marketing Associate Exam Answers!


Q2.  A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set.

Explanation: Ads Manager shows you how your advertising is helping you achieve your business goals across Facebook, Instagram, and Audience Network. you can also dive into results for each campaign, ad set, or ad by selecting the Campaigns, Ad Sets, or Ads tab.

Q3. A business wants to forecast reach.

Q4. Which Facebook solution allows public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience? 

  • Pages
  • Groups
  • Profiles
  • Events


Q5. What is the primary goal of a Facebook group?

  • A space to communicate about shared interests with certain people on Facebook
  • A space where businesses can display and sell products in Facebook shop
  • A space to organize and respond to public Facebook events
  • A space where businesses can visualize Facebook Page performance


Q6. What is the minimum criteria to receive the “very responsive to messages” badge? 

  • A response rate of at least 70% and a response time of less than 30 minutes
  • A response rate of at least 80% and a response time of less than 20 minutes
  • A response rate of at least 90% and a response time of less than 15 minutes
  • A response rate of at least 95% and a response time of less than 15 minutes


Explanation: The very responsive to message badge shows people which Pages respond quickly and consistently to private messages. To get the badge, your Page must have achieved both of the following: a response rate of 90% or more, and a response time of less than 15 minutes.


Q7. What is the first course of action required to establish a business presence on Instagram? 

  • Switch a personal profile to a business profile
  • Add pertinent business information
  • Post content using relevant hashtags
  • Start following similar business accounts


Q8. What are two roles available to manage an ad account? (Choose 2) 

Select All Correct Responses

  • Administrator
  • Advertiser
  • Viewer
  • Planner


Q9. What is an advantage of using the slideshow format when designing a mobile creative?

  • It works well in areas with limited connectivity
  • It is the most interactive ad format
  • It always puts the brand first
  • It uses 3D animation


Q10. Which feature is available for a Page post? 

  • Select a placement
  • Assign a budget
  • Select an objective
  • Add a video


Explanation: Adding a video is available as a non-paid feature on a post, all other options are available on our paid platform Ads Manager.


Q11. What is the structure of a Facebook ad campaign? 

  • Ad set –> ad
  • Campaign –> ad set
  • Campaign –> ad set –> ad
  • Ad set –> ad –> campaign


Explanation: A campaign consists of one or more ad sets that contain individual ads.


Q12. What is the first built-in step for the campaign-creation process in Ads Manager? 

  • Create a Lookalike Audience based on website visitors
  • Align the business goal to an advertising objective
  • Select where ads will be seen through placements
  • Identify the right creative for the campaign

 Explanation: It’s important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads.


Q13. Which Facebook campaign objective should be selected to generate sales on a website or app? 

  • Traffic
  • Brand Awareness
  • Conversions
  • Reach

 Explanation: The Facebook Conversion objective is built to drive action on a site to help grow your business through direct response actions.


Q14. What action would a business want its customers to take if it selects Conversions as its campaign objective? 

  • Make a purchase
  • View a video
  • Install an app
  • Like a post


Q15. What are the two benefits of a Facebook pixel? (Choose 2)

Select All Correct Responses

  • Helps advertisers reach the right people
  • Measures in-app activity
  • Measures the results of an ad across devices
  • Helps advertisers to create ad mock-ups

Explanation: The Facebook pixel helps advertisers reach the right people by allowing them to retarget people who have visited their website previously. Since Facebook uses a people-based-marketing, the pixel helps advertisers measure the results of advertising across devices.


Q16. Which two ad placement options are available in Instagram? (Choose 2) 

Select All Correct Responses

  • Marketplace
  • Feed
  • Right column
  • Stories

 Explanation: Feed and Stories are both placements that are available in Instagram. Right column and Marketplace are Facebook placements.


Q17. What is a valid reason that an ad would be rejected by Facebook? 

  • The link to the landing pages included content that was relevant to the ad
  • An image within the ad focused on individual body parts
  • Lead ads were used to receive an email, first name, and phone number
  • The ad used a video ad that was originally created for television
  • Facebook Advertising Policy prohibits the use of ads focused on individual body parts.

Q18. On a Facebook business page, in which two places can a business review reporting for boosted posts? (Choose 2) 

Select All Correct Responses

  • Audience Insights
  • Page post
  • Page Insights
  • Audience Network
  • Page settings

Explanation: Posts are boosted directly from the advertiser’s page, reporting for these posts is done through the page as well.


Q19. An advertiser recently installed the Facebook pixel on its website.

At what level should the advertiser choose the conversion event optimization? 

  • Ad set
  • Ad
  • Ad account
  • Campaign

Q20. An advertiser is delivering a Facebook campaign and recently created an Instagram business profile.

Where should the advertiser navigate in Ads Manager in order to include the Instagram business profile in the campaign? 

  • Ad set level
  • Ad level
  • Ad account level
  • Campaign level


Explanation: The ad’s identity determines who the advertisement is being delivered from (Facebook Page or Instagram Page of a brand). The identity is selected at the ad level.

Q21. Which two settings can be changed at the ad set level? (Choose 2) 

Select All Correct Responses

  • Image
  • Bid amount
  • Placement
  • Objective
  • Headline

Explanation: Bid amount and placement are both selected at the ad set level. Image and headline are both selected at the ad level, the objective is selected at the campaign level.


Q22. A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers.

Which objective should the retailer apply? 

  • Lead Generation
  • Video Views
  • Store traffic
  • Brand Awareness

Explanation: The store traffic marketing objective allows you to create ads to drive foot traffic to your physical stores and boost sales in your stores.


Q23. A car dealership wants to receive data information on Facebook from potential customers to increase test drives.

Which ad objective is appropriate for this business? 

  • Lead Generation
  • Traffic
  • Engagement
  • Brand Awareness

Q24. A quick-service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 who are interested in food and dining. The client has two creatives: a ThruPlay video and a 6-second video.

Which objective and placements should the client use? 

  • Traffic objective on Instagram Stories, Instagram feed and Facebook feed
  • App Installs objective on Facebook feed and Instagram feed
  • Reach objective on Instagram Stories, Instagram feed and Facebook feed
  • Lead Generation objective on Facebook feed and Instagram Stories


Explanation: The reach objective is an awareness optimization that maximizes the number of people who see your ads and how often they see them. In addition, Instagram Stories, Instagram Feed and Facebook Feed all support 6 and 10 second length videos.


Q25. Where can an advertiser create a Custom Audience or Lookalike Audience? 

  • Audience Insights
  • Page Insights
  • Audiences
  • Campaign Planner

Explanation: Audience Insights shows you data about your audiences so that you can compare audiences, plan your campaigns and create relevant advertisements;  Page Insights helps you understand more about the audience engaging with your content and which content in particular resonates most with them; Campaign Planner is a standalone tool for media planners to draft, compare, share and buy media plans across Facebook, Instagram and Audience Network.


Q26. If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use? 

  • Page followers
  • Custom Audience
  • Behaviors
  • Lookalike Audience

Explanation: A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.


Q27. Which audience creation tool should be used to create an audience of people who have signed up for a business’s newsletter? 

  • Core Audience
  • Custom Audience
  • Lookalike Audience
  • Saved audience

 Explanation: A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.


Q28. A men’s retail business is launching a new shoe line with eight different style/color combinations. All styles must be shown to the audience. However, the business doesn’t know which new products will best sell. The business wants to link each style page directly to the product to receive pixel information.

Which ad format should the retailer use to meet these requirements?

  • Video
  • Single image
  • Carousel
  • Slideshow

 Explanation: Carousel ads showcase up to 10 images or videos in a single ad, each with its own link.  


Q29. A business wants to sell products online.

What ad format clearly displays both a video and a product? 

  • Collection
  • Slideshow
  • Stories
  • Video


Q30. Which setting must be selected to activate the ad scheduling feature? 

  • Lifetime budget
  • Daily budget
  • Accelerated delivery
  • Automatic placements


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