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Introduction to Google SEO complete course is currently being offered by UC Davis through Coursera platform and is being taught by Rebekah May.
About this Course:
You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!
SKILLS YOU WILL GAIN
- Search Algorithm
- Search Engine Optimization (SEO)
- Mathematical Optimization
- Semantics
![Introduction to Google SEO Quiz Answers - Coursera! Introduction to Google SEO Quiz Answers - Coursera!](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsPfs8Va0VorP_vvhGuw6dMGMEAlejMeSfDmwNfQOwf9nB8uHivN5FrT5AKbz5MjQvwsteWZEEmOaR98C53JpB-GD1rfg-rdf8KfJbnlmMjyfgo_HSBUtUazlqv7w3OQvUXjDodow-tvWEdnldw_jLTskZBaX-vhn6tkeLWKaXjS6qZjWUNfUo4hps/w320-h167/image.png)
Introduction to Google SEO Week 1 Coursera Quiz Answers
Q1. What is the primary method by which robots (crawlers,
spiders) discover new web pages?
- Robots
follow the path created by websites linking to each other - Google
and other search engines manually add new sites to an index on a regular
basis - Webmasters
submit their sites to be indexed - User
queries activate robots and cause them to begin searching the web
Q2. True or False: Search engines have evolved to the point
where the relevance and density of keywords are no longer a ranking factor for
websites.
Q3. What does a robot determine about a new website once it
has analyzed it? (Select all that apply.)
- What
topics the site should rank for - What
the site is about - The
relevance of content to a user’s search - The
quality of the site’s content
Q4. What action can you take to aid in the process of having
web crawlers, spiders, or robots discover your site?
- Add
your site to free services like Google Webmasters Tools - Perform
a search query - Submit
your site directly to a search engine
Q5. In the early days, Google ranked content based primarily
on:
- User
experience - Speed
- Backlinks
- User
generated content
Q6. To cut down on spam Google has:
- Made
authority and page-rank more important - Google
has not cut down spam - Made
improvements to transparency, personalized search, and more - Made
speed more important
Q7. From the list below, choose the answer that most closely
matches what the instructor described as the BEST way to learn and implement
SEO, according to the lectures in this lesson.
- Repetition
of ideas and policies that have been proven to succeed in the past - Strict
adherence to standards documents and workflow procedures - Continuous
practice, testing, and modifying of content and optimization plans - Following
Google best practices and reaching out to Google with questions and
concerns
Q8. The overall focus of most “white hat” SEOs is
traditionally:
- “Churn
and burn” SEO (high turnover) - Increasing
advertising revenue - Improving
organic search results - Acquiring
paid links
Q9. How much of a website’s traffic comes from the first
page of search results?
- Close
to 100% - Less
than 20% - Approximately
40% - Approximately
70% - Approximately
25%
Q10. Based on the discussion of SEO careers in this course,
which of the following are potential careers that fall under the SEO umbrella?
(Select all that apply.)
- Contracting
for a variety of sites and companies - Running
the Public Relations campaign for a website - Developing
content for blogs and social media - Working
on-site at a marketing agency - Working
in-house for a company
Q11. True or False: Search Engine Marketing is another,
interchangeable term for SEO.
Q12. SEO is:
- Benefits
from complimentary marketing disciplines - A
specialist field that doesn’t need to work with other marketing
disciplines - More
of a web developer skill than a marketing one - Often
a “one and done” strategy
Introduction to Google SEO Week 2 Coursera Quiz Answers
Q1. In the context of this course and of SEO, what is an
algorithm?
- A
loose collection of rules applied manually to discourage certain SEO
practices - A
purpose-built program used to “crawl” and index websites - A
physical server system that stores and executes search commands based on
specific criteria - A
piece of software designed to analyze content and determine where it
displays in search - All
of these describe an algorithm - A
set of standards put in place to penalize fraudulent or inappropriate
websites
Q2. SEOs have determined that Google uses over _____ ranking
factors that go into ranking a website, and over _____ updates a year to their
ranking and listing algorithms.
- 50,
100 - 75,
60 - 100,
200 - 500,
1000 - 200,
500
Q3. Why do search engines need to adjust their algorithms
frequently?
- Search
engines face penalties if they do not frequently update their algorithms. - Some
webmasters over-optimize a site for a particular algorithm to increase the
site’s rank despite whether or not it is relevant. - They
want to ensure the authority of sites created without a clear SEO
strategy. - All
webmasters follow best practices when optimizing their websites for search
engine ranking, and search engines need to make frequent updates to keep
up with the latest best practices.
Q4. What does Google’s list of SEO best practices offer SEO
professionals?
- It
offers guidelines on how to ensure websites are optimized for search - It
provides guidelines for how to trick search engines into ranking a website
first for a particular topic - It
offers guidelines on how to ensure websites are over-optimized for search - It
provides guidelines for deceptive SEO strategies
Q5. Which of the following statements is NOT true concerning
the Panda update?
- Panda
updates roll out gradually over several months - It
was a one-time update that eliminated low quality websites from ranking
well in search results - It
was designed to prevent sites with low quality content from ranking well
in search results - It
is not a one-time update. Panda updates continue to roll out from time to
time.
Q6. Which of the following are considered manipulative link
practices? (Select all that apply.)
- Paid
links - Comment
spam - Link
networks - Aggressive
exact match anchor text
Q7. What does Google’s Link Disavow tool do?
- Allows
websites to remove links to high quality sites that boost a site’s
authority - Allows
website owners to remove spammy links - Allows
website owners to remove their links to other sites - Rolls
out the latest Penguin update to a site
Q8. Panda is an update that looks at:
- Site
Speed - Content
Quality - Backlink
Quality - All
of the above
Q9. Which algorithm is the precursor to BERT?
- Mobilegeddon
- Caffeine
- Penguin
- Rank
Brain
Q10. Google updates its algorithms:
- Only
when necessary - About
once or twice a year - Thousands
of times a year
Introduction to Google SEO Week 3 Coursera Quiz Answers
Q1. According to the course, which of the following have
SEOs decided is no longer the most valid ranking factor?
- Semantic
analysis - Topic
association - Specific
Keyword density - Link
profile - Optimized
content
Q2. An extended, natural term or phrase that appears on a
page and increases relevancy is known as a:
- Synonym
keyword - Dynamic
keyword - Long-tail
keyword - Focus
keyword - Semantic
relationship
Q3. Semantic analysis can be summarized as:
- Looking
at how words are related to each other - Looking
at how words are related to a registered domain name - Looking
at how “focus” keywords are related to keyword trends on related sites - Looking
at how words are organized and cataloged on business sites - Looking
at how keywords relate to paid search results - All
of the above
Q4. Entity Association is when:
- Software
tries to determine if a query can be matched to a paid, branded link - A
search algorithm compares existing content with previously-penalized
content - Search
engine providers attempt to match a specific individual to their
fraudulent site(s) - Software
tries to determine if a query can be matched to a specific individual or
thing - A
gatekeeper program tries to determine if the user accessing a site is a
real human or a bot - All
of the above
Q5. When considering the validity of a brand, search
providers consider which factors?
- Active
social media presence - Valid
contact information listed on homepage - Search
volume based on brand name - Number
of mentions around the web - Engagement
with search providers to increase marketing - All
of the above
Q6. Which of the following are ways Google algorithms are
able to determine how useful documents on the web are to users?
- Topic
modeling and association - Keyword
analysis and number of backlinks - Keyword
usage and over-optimization - Analyzing
the number of backlinks to the document
Q7. Topic Association is _______. (Select all that apply.)
- Used
by search engines to improve location identification capabilities - A
method of linking to other websites based on their topic or theme - Utilized
by search engines to analyze the theme or topic of a site - Used
by search engines to determine relevancy and trustworthiness of a site
Q8. Keeping in mind how Topic Association affects search
engine results, what is one way you can optimize content for a website to have
it seen as more relevant to a particular topic?
- Perform
your own, thorough semantic analysis of the site - String
long tail keywords one after the other throughout the site regardless of
how they make sense contextually - Determine
a site’s keyword and then use words and phrases related to or synonymous
with the focus keyword - Determine
a site’s keyword and use it repeatedly throughout the website
Q9. Which of the following are true statements regarding why
brands are carrying more importance in Google’s relevancy algorithm? (Select
all that apply.)
- Google
does not appear to favor brands or associated entities with its relevancy
algorithm - Smaller
brands bring a greater variety of users to sites - Users
appear to be more satisfied with search results when they see brands they
recognize - Searchers’
familiarity with certain brands means they are biased towards them
Q10. What are some ways you can help your brand grow online?
(Select all that apply.)
- Develop
social presence - Don’t
put resources into offline efforts - Acquire
links from trusted sites - Create
great content
Q11. BERT helps Google
- Better
understand human language - Target
sites with lots of ads - Improve
the authority of a website - All
of the above
Q12. BERT looks at context by:
- Looking
at words such as “to”, “on”, “near” etc. - Looking
at the reading level of the content - Analyzing
the formatting of the content - Finding
words synonymous with the topic
Q13. Core web vitals looks at things like:
- User
experience factors such as site loading time and security - The
quality of backlinks to a site - The
quality of the content on the site - How
often your website is updated for the web
Q14. To rank in Googles Top News Stories you need:
- Publish
newsworthy content - To
integrate AMP into your site - Ensure
your content is mobile friendly - Meet
a minimum score on Core Web Vitals
Q15. What is the intent of EAT?
- To
ensure that all sites provide a good user experience - To
make the web more secure - To
surface content that users can rely on and trust - To
ensure that people don’t spend money at low quality sites
Q16. EAT Stands for:
- Every
Application Trusts - Experts
Always Translate - Expertise
Authority Trust - Equal
Authority Transferred
Q17. Rich Snippets are also called:
- Featured
results - Universal
snippets - Rich
results - Featured
snippets
Q18. What is a featured snippet?
- An
article, video, or image displayed at the top of search results - Local
search results - Results
in “people also ask” boxes - A
visual change in the search result, such as review stars
Q19. When should you optimize for rich snippets?
- You
can’t optimize for rich snippets - Only
if you want good brand visibility - Always
- Only
if your position 0 result will not impact your CTR
Introduction to Google SEO Coursera Week 4 Quiz Answers
Q1. Suppose you know your audience is active on Twitter,
which of the following would be a good tool to use to gather data?
- Alexa
- Followerwonk
- AARP
Analytics - SimilarWeb
Q2. What does a persona represent?
- A
cross-section of the demographic data - Optimized
keyword content and phrases - Your
ideal buyer - Localized
phrases used to describe an item like cookie vs. biscuit or soda vs. pop.
Q3. It’s really helpful to have a buyer persona in place so
you can better understand the user’s needs and how they searched the web.
Q4. Personas play a major part in:
(Select all that apply.)
- Strengthening
your strategy - Content
strategy - Key
performance indicators - Initial
keyword research
Q5. When you’re starting out the initial process of building
your marketing persona, the best place to start is:
- through
surveys of new customers - from
your existing customers or users - from
new customers or users - through
various social media sites
Q6. There are many ways to acquire information about your
current users’ needs and behaviors that will help when you build out an ideal
persona for targeting more users like them. These involve existing tools you
have as well as reaching out to users directly. Those tools are:
(Select all that apply.)
- Facebook
Search - Survey
your existing users - Google
Search Console - Google
Analytics - Survey
new customers or users
Q7. In marketing, you’re going to see personas split into
two major groups. The first will be potential buyers, and the second will be
existing customers
Q8. The potential buyer is made up of:
(Select all that apply.)
- People
that have been exposed to it briefly in the past but haven’t become
customers. - People
who are probably not aware of your product. - People
who aren’t aware that your service exists. - People
that have a problem they’re searching for and need to figure out a
solution.
Q9. When you start developing a marketing persona, what are
the two ways you can use keyword research?
- Use
keywords that will help you discover potential search queries that you can
then match to content service offerings and more. - Use
keywords that market directly to your existing and future customers. - Use
keywords that will identify what your product or service does. - Use
keywords that’ll help you define your user and build your persona.
Q10. What are some things to understand about your existing
customers?
(Select all that apply.)
- What
they like best about your product or service. - These
consumers are already your customers, and they already enjoy what you
offer. - They
are people who currently shop with you or use your service. - What
areas they think you can improve upon.
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