Introduction to Google SEO Quiz Answers

Introduction to Google SEO Week 1 Coursera Quiz Answers

Q1. What is the primary method by which robots (crawlers,
spiders) discover new web pages?

• Robots
  follow the path created by websites linking to each other
• Google
  and other search engines manually add new sites to an index on a regular
  basis
• Webmasters
  submit their sites to be indexed
• User
  queries activate robots and cause them to begin searching the web

Q2. True or False: Search engines have evolved to the point
where the relevance and density of keywords are no longer a ranking factor for
websites.

Q3. What does a robot determine about a new website once it
has analyzed it? (Select all that apply.)

• What
  topics the site should rank for
• What
  the site is about
• The
  relevance of content to a user’s search
• The
  quality of the site’s content

Q4. What action can you take to aid in the process of having
web crawlers, spiders, or robots discover your site?

• Add
  your site to free services like Google Webmasters Tools
• Perform
  a search query
• Submit
  your site directly to a search engine

Q5. In the early days, Google ranked content based primarily
on:

• User
  experience
• Speed
• Backlinks
• User
  generated content

Q6. To cut down on spam Google has:

• Made
  authority and page-rank more important
• Google
  has not cut down spam
• Made
  improvements to transparency, personalized search, and more
• Made
  speed more important

Q7. From the list below, choose the answer that most closely
matches what the instructor described as the BEST way to learn and implement
SEO, according to the lectures in this lesson.

• Repetition
  of ideas and policies that have been proven to succeed in the past
• Strict
  adherence to standards documents and workflow procedures
• Continuous
  practice, testing, and modifying of content and optimization plans
• Following
  Google best practices and reaching out to Google with questions and
  concerns

Q8. The overall focus of most “white hat” SEOs is
traditionally:

• “Churn
  and burn” SEO (high turnover)
• Increasing
  advertising revenue
• Improving
  organic search results
• Acquiring
  paid links

Q9. How much of a website’s traffic comes from the first
page of search results?

• Close
  to 100%
• Less
  than 20%
• Approximately
  40%
• Approximately
  70%
• Approximately
  25%

Q10. Based on the discussion of SEO careers in this course,
which of the following are potential careers that fall under the SEO umbrella?
(Select all that apply.)

• C​ontracting
  for a variety of sites and companies
• R​unning
  the Public Relations campaign for a website
• D​eveloping
  content for blogs and social media
• W​orking
  on-site at a marketing agency
• W​orking
  in-house for a company

Q11. True or False: Search Engine Marketing is another,
interchangeable term for SEO.

Q12. S​EO is:

• B​enefits
  from complimentary marketing disciplines
• A​
  specialist field that doesn’t need to work with other marketing
  disciplines
• M​ore
  of a web developer skill than a marketing one
• O​ften
  a “one and done” strategy

Introduction to Google SEO Week 2 Coursera Quiz Answers

Q1. In the context of this course and of SEO, what is an
algorithm?

• A
  loose collection of rules applied manually to discourage certain SEO
  practices
• A
  purpose-built program used to “crawl” and index websites
• A
  physical server system that stores and executes search commands based on
  specific criteria
• A
  piece of software designed to analyze content and determine where it
  displays in search
• All
  of these describe an algorithm
• A
  set of standards put in place to penalize fraudulent or inappropriate
  websites

Q2. SEOs have determined that Google uses over _____ ranking
factors that go into ranking a website, and over _____ updates a year to their
ranking and listing algorithms.

• 50,
  100
• 75,
  60
• 100,
  200
• 500,
  1000
• 200,
  500

Q3. Why do search engines need to adjust their algorithms
frequently?

• Search
  engines face penalties if they do not frequently update their algorithms.
• Some
  webmasters over-optimize a site for a particular algorithm to increase the
  site’s rank despite whether or not it is relevant.
• They
  want to ensure the authority of sites created without a clear SEO
  strategy.
• All
  webmasters follow best practices when optimizing their websites for search
  engine ranking, and search engines need to make frequent updates to keep
  up with the latest best practices.

Q4. What does Google’s list of SEO best practices offer SEO
professionals?

• It
  offers guidelines on how to ensure websites are optimized for search
• It
  provides guidelines for how to trick search engines into ranking a website
  first for a particular topic
• It
  offers guidelines on how to ensure websites are over-optimized for search
• It
  provides guidelines for deceptive SEO strategies

Q5. Which of the following statements is NOT true concerning
the Panda update?

• Panda
  updates roll out gradually over several months
• It
  was a one-time update that eliminated low quality websites from ranking
  well in search results
• It
  was designed to prevent sites with low quality content from ranking well
  in search results
• It
  is not a one-time update. Panda updates continue to roll out from time to
  time.

Q6. Which of the following are considered manipulative link
practices? (Select all that apply.)

• Paid
  links
• Comment
  spam
• Link
  networks
• Aggressive
  exact match anchor text

Q7. What does Google’s Link Disavow tool do?

• Allows
  websites to remove links to high quality sites that boost a site’s
  authority
• Allows
  website owners to remove spammy links
• Allows
  website owners to remove their links to other sites
• Rolls
  out the latest Penguin update to a site

Q8. Panda is an update that looks at:

• Site
  Speed
• Content
  Quality
• Backlink
  Quality
• All
  of the above

Q9. Which algorithm is the precursor to BERT?

• Mobilegeddon
• Caffeine
• Penguin
• Rank
  Brain

Q10. Google updates its algorithms:

• Only
  when necessary
• About
  once or twice a year
• Thousands
  of times a year

Introduction to Google SEO Week 3 Coursera Quiz Answers

Q1. According to the course, which of the following have
SEOs decided is no longer the most valid ranking factor?

• Semantic
  analysis
• Topic
  association
• Specific
  Keyword density
• Link
  profile
• Optimized
  content

Q2. An extended, natural term or phrase that appears on a
page and increases relevancy is known as a:

• Synonym
  keyword
• Dynamic
  keyword
• Long-tail
  keyword
• Focus
  keyword
• Semantic
  relationship

Q3. Semantic analysis can be summarized as:

• Looking
  at how words are related to each other
• Looking
  at how words are related to a registered domain name
• Looking
  at how “focus” keywords are related to keyword trends on related sites
• Looking
  at how words are organized and cataloged on business sites
• Looking
  at how keywords relate to paid search results
• All
  of the above

Q4. Entity Association is when:

• Software
  tries to determine if a query can be matched to a paid, branded link
• A
  search algorithm compares existing content with previously-penalized
  content
• Search
  engine providers attempt to match a specific individual to their
  fraudulent site(s)
• Software
  tries to determine if a query can be matched to a specific individual or
  thing
• A
  gatekeeper program tries to determine if the user accessing a site is a
  real human or a bot
• All
  of the above

Q5. When considering the validity of a brand, search
providers consider which factors?

• Active
  social media presence
• Valid
  contact information listed on homepage
• Search
  volume based on brand name
• Number
  of mentions around the web
• Engagement
  with search providers to increase marketing
• All
  of the above

Q6. Which of the following are ways Google algorithms are
able to determine how useful documents on the web are to users?

• Topic
  modeling and association
• Keyword
  analysis and number of backlinks
• Keyword
  usage and over-optimization
• Analyzing
  the number of backlinks to the document

Q7. Topic Association is _______. (Select all that apply.)

• Used
  by search engines to improve location identification capabilities
• A
  method of linking to other websites based on their topic or theme
• Utilized
  by search engines to analyze the theme or topic of a site
• Used
  by search engines to determine relevancy and trustworthiness of a site

Q8. Keeping in mind how Topic Association affects search
engine results, what is one way you can optimize content for a website to have
it seen as more relevant to a particular topic?

• Perform
  your own, thorough semantic analysis of the site
• String
  long tail keywords one after the other throughout the site regardless of
  how they make sense contextually
• Determine
  a site’s keyword and then use words and phrases related to or synonymous
  with the focus keyword
• Determine
  a site’s keyword and use it repeatedly throughout the website

Q9. Which of the following are true statements regarding why
brands are carrying more importance in Google’s relevancy algorithm? (Select
all that apply.)

• Google
  does not appear to favor brands or associated entities with its relevancy
  algorithm
• Smaller
  brands bring a greater variety of users to sites
• Users
  appear to be more satisfied with search results when they see brands they
  recognize
• Searchers’
  familiarity with certain brands means they are biased towards them

Q10. What are some ways you can help your brand grow online?
(Select all that apply.)

• Develop
  social presence
• Don’t
  put resources into offline efforts
• Acquire
  links from trusted sites
• Create
  great content

Q11. BERT helps Google

• Better
  understand human language
• Target
  sites with lots of ads
• Improve
  the authority of a website
• All
  of the above

Q12. BERT looks at context by:

• Looking
  at words such as “to”, “on”, “near” etc.
• Looking
  at the reading level of the content
• Analyzing
  the formatting of the content
• Finding
  words synonymous with the topic

Q13. Core web vitals looks at things like:

• User
  experience factors such as site loading time and security
• The
  quality of backlinks to a site
• The
  quality of the content on the site
• How
  often your website is updated for the web

Q14. To rank in Googles Top News Stories you need:

• Publish
  newsworthy content
• To
  integrate AMP into your site
• Ensure
  your content is mobile friendly
• Meet
  a minimum score on Core Web Vitals

Q15. What is the intent of EAT?

• To
  ensure that all sites provide a good user experience
• To
  make the web more secure
• To
  surface content that users can rely on and trust
• To
  ensure that people don’t spend money at low quality sites

Q16. EAT Stands for:

• Every
  Application Trusts
• Experts
  Always Translate
• Expertise
  Authority Trust
• Equal
  Authority Transferred

Q17. Rich Snippets are also called:

• Featured
  results
• Universal
  snippets
• Rich
  results
• Featured
  snippets

Q18. What is a featured snippet?

• An
  article, video, or image displayed at the top of search results
• Local
  search results
• Results
  in “people also ask” boxes
• A
  visual change in the search result, such as review stars

Q19. When should you optimize for rich snippets?

• You
  can’t optimize for rich snippets
• Only
  if you want good brand visibility
• Always
• Only
  if your position 0 result will not impact your CTR

Introduction to Google SEO Coursera Week 4 Quiz Answers

Q1. Suppose you know your audience is active on Twitter,
which of the following would be a good tool to use to gather data?

• Alexa
• Followerwonk
• AARP
  Analytics
• SimilarWeb

Q2. What does a persona represent?

• A
  cross-section of the demographic data
• Optimized
  keyword content and phrases
• Your
  ideal buyer
• Localized
  phrases used to describe an item like cookie vs. biscuit or soda vs. pop.

Q3. It’s really helpful to have a buyer persona in place so
you can better understand the user’s needs and how they searched the web.

Q4. Personas play a major part in:

(Select all that apply.)

• Strengthening
  your strategy
• C​ontent
  strategy
• K​ey
  performance indicators
• I​nitial
  keyword research

Q5. When you’re starting out the initial process of building
your marketing persona, the best place to start is:

• t​hrough
  surveys of new customers
• f​rom
  your existing customers or users
• f​rom
  new customers or users
• t​hrough
  various social media sites

Q6. There are many ways to acquire information about your
current users’ needs and behaviors that will help when you build out an ideal
persona for targeting more users like them. These involve existing tools you
have as well as reaching out to users directly. Those tools are:

(Select all that apply.)

• F​acebook
  Search
• S​urvey
  your existing users
• G​oogle
  Search Console
• G​oogle
  Analytics
• S​urvey
  new customers or users

Q7. In marketing, you’re going to see personas split into
two major groups. The first will be potential buyers, and the second will be
existing customers

Q8. The potential buyer is made up of:

(​Select all that apply.)

• People
  that have been exposed to it briefly in the past but haven’t become
  customers.
• People
  who are probably not aware of your product.
• People
  who aren’t aware that your service exists.
• People
  that have a problem they’re searching for and need to figure out a
  solution.

Q9. When you start developing a marketing persona, what are
the two ways you can use keyword research?

• Use
  keywords that will help you discover potential search queries that you can
  then match to content service offerings and more.​
• U​se
  keywords that market directly to your existing and future customers.
• U​se
  keywords that will identify what your product or service does.
• Use
  keywords that’ll help you define your user and build your persona.​

Q10. What are some things to understand about your existing
customers?

(Select all that apply.)

• What
  they like best about your product or service.
• These
  consumers are already your customers, and they already enjoy what you
  offer.
• They
  are people who currently shop with you or use your service.
• What
  areas they think you can improve upon.