Introduction to Google SEO Quiz Answers


Introduction to Google SEO complete course is currently being offered by UC Davis through Coursera platform and is being taught by Rebekah May.

About this Course

You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!


  • Search Algorithm
  • Search Engine Optimization (SEO)
  • Mathematical Optimization
  • Semantics

Introduction to Google SEO Quiz Answers - Coursera!

Introduction to Google SEO Week 1 Coursera Quiz Answers

Q1. What is the primary method by which robots (crawlers,
spiders) discover new web pages?

  • Robots
    follow the path created by websites linking to each other
  • Google
    and other search engines manually add new sites to an index on a regular
  • Webmasters
    submit their sites to be indexed
  • User
    queries activate robots and cause them to begin searching the web

Q2. True or False: Search engines have evolved to the point
where the relevance and density of keywords are no longer a ranking factor for

Q3. What does a robot determine about a new website once it
has analyzed it? (Select all that apply.)

  • What
    topics the site should rank for
  • What
    the site is about
  • The
    relevance of content to a user’s search
  • The
    quality of the site’s content

Q4. What action can you take to aid in the process of having
web crawlers, spiders, or robots discover your site?

  • Add
    your site to free services like Google Webmasters Tools
  • Perform
    a search query
  • Submit
    your site directly to a search engine

Q5. In the early days, Google ranked content based primarily

  • User
  • Speed
  • Backlinks
  • User
    generated content

Q6. To cut down on spam Google has:

  • Made
    authority and page-rank more important
  • Google
    has not cut down spam
  • Made
    improvements to transparency, personalized search, and more
  • Made
    speed more important

Q7. From the list below, choose the answer that most closely
matches what the instructor described as the BEST way to learn and implement
SEO, according to the lectures in this lesson.

  • Repetition
    of ideas and policies that have been proven to succeed in the past
  • Strict
    adherence to standards documents and workflow procedures
  • Continuous
    practice, testing, and modifying of content and optimization plans
  • Following
    Google best practices and reaching out to Google with questions and

Q8. The overall focus of most “white hat” SEOs is

  • “Churn
    and burn” SEO (high turnover)
  • Increasing
    advertising revenue
  • Improving
    organic search results
  • Acquiring
    paid links

Q9. How much of a website’s traffic comes from the first
page of search results?

  • Close
    to 100%
  • Less
    than 20%
  • Approximately
  • Approximately
  • Approximately

Q10. Based on the discussion of SEO careers in this course,
which of the following are potential careers that fall under the SEO umbrella?
(Select all that apply.)

  • C​ontracting
    for a variety of sites and companies
  • R​unning
    the Public Relations campaign for a website
  • D​eveloping
    content for blogs and social media
  • W​orking
    on-site at a marketing agency
  • W​orking
    in-house for a company

Q11. True or False: Search Engine Marketing is another,
interchangeable term for SEO.

Q12. S​EO is:

  • B​enefits
    from complimentary marketing disciplines
  • A​
    specialist field that doesn’t need to work with other marketing
  • M​ore
    of a web developer skill than a marketing one
  • O​ften
    a “one and done” strategy

Introduction to Google SEO Week 2 Coursera Quiz Answers

Q1. In the context of this course and of SEO, what is an

  • A
    loose collection of rules applied manually to discourage certain SEO
  • A
    purpose-built program used to “crawl” and index websites
  • A
    physical server system that stores and executes search commands based on
    specific criteria
  • A
    piece of software designed to analyze content and determine where it
    displays in search
  • All
    of these describe an algorithm
  • A
    set of standards put in place to penalize fraudulent or inappropriate

Q2. SEOs have determined that Google uses over _____ ranking
factors that go into ranking a website, and over _____ updates a year to their
ranking and listing algorithms.

  • 50,
  • 75,
  • 100,
  • 500,
  • 200,

Q3. Why do search engines need to adjust their algorithms

  • Search
    engines face penalties if they do not frequently update their algorithms.
  • Some
    webmasters over-optimize a site for a particular algorithm to increase the
    site’s rank despite whether or not it is relevant.
  • They
    want to ensure the authority of sites created without a clear SEO
  • All
    webmasters follow best practices when optimizing their websites for search
    engine ranking, and search engines need to make frequent updates to keep
    up with the latest best practices.

Q4. What does Google’s list of SEO best practices offer SEO

  • It
    offers guidelines on how to ensure websites are optimized for search
  • It
    provides guidelines for how to trick search engines into ranking a website
    first for a particular topic
  • It
    offers guidelines on how to ensure websites are over-optimized for search
  • It
    provides guidelines for deceptive SEO strategies

Q5. Which of the following statements is NOT true concerning
the Panda update?

  • Panda
    updates roll out gradually over several months
  • It
    was a one-time update that eliminated low quality websites from ranking
    well in search results
  • It
    was designed to prevent sites with low quality content from ranking well
    in search results
  • It
    is not a one-time update. Panda updates continue to roll out from time to

Q6. Which of the following are considered manipulative link
practices? (Select all that apply.)

  • Paid
  • Comment
  • Link
  • Aggressive
    exact match anchor text

Q7. What does Google’s Link Disavow tool do?

  • Allows
    websites to remove links to high quality sites that boost a site’s
  • Allows
    website owners to remove spammy links
  • Allows
    website owners to remove their links to other sites
  • Rolls
    out the latest Penguin update to a site

Q8. Panda is an update that looks at:

  • Site
  • Content
  • Backlink
  • All
    of the above

Q9. Which algorithm is the precursor to BERT?

  • Mobilegeddon
  • Caffeine
  • Penguin
  • Rank

Q10. Google updates its algorithms:

  • Only
    when necessary
  • About
    once or twice a year
  • Thousands
    of times a year

Introduction to Google SEO Week 3 Coursera Quiz Answers

Q1. According to the course, which of the following have
SEOs decided is no longer the most valid ranking factor?

  • Semantic
  • Topic
  • Specific
    Keyword density
  • Link
  • Optimized

Q2. An extended, natural term or phrase that appears on a
page and increases relevancy is known as a:

  • Synonym
  • Dynamic
  • Long-tail
  • Focus
  • Semantic

Q3. Semantic analysis can be summarized as:

  • Looking
    at how words are related to each other
  • Looking
    at how words are related to a registered domain name
  • Looking
    at how “focus” keywords are related to keyword trends on related sites
  • Looking
    at how words are organized and cataloged on business sites
  • Looking
    at how keywords relate to paid search results
  • All
    of the above

Q4. Entity Association is when:

  • Software
    tries to determine if a query can be matched to a paid, branded link
  • A
    search algorithm compares existing content with previously-penalized
  • Search
    engine providers attempt to match a specific individual to their
    fraudulent site(s)
  • Software
    tries to determine if a query can be matched to a specific individual or
  • A
    gatekeeper program tries to determine if the user accessing a site is a
    real human or a bot
  • All
    of the above

Q5. When considering the validity of a brand, search
providers consider which factors?

  • Active
    social media presence
  • Valid
    contact information listed on homepage
  • Search
    volume based on brand name
  • Number
    of mentions around the web
  • Engagement
    with search providers to increase marketing
  • All
    of the above

Q6. Which of the following are ways Google algorithms are
able to determine how useful documents on the web are to users?

  • Topic
    modeling and association
  • Keyword
    analysis and number of backlinks
  • Keyword
    usage and over-optimization
  • Analyzing
    the number of backlinks to the document

Q7. Topic Association is _______. (Select all that apply.)

  • Used
    by search engines to improve location identification capabilities
  • A
    method of linking to other websites based on their topic or theme
  • Utilized
    by search engines to analyze the theme or topic of a site
  • Used
    by search engines to determine relevancy and trustworthiness of a site

Q8. Keeping in mind how Topic Association affects search
engine results, what is one way you can optimize content for a website to have
it seen as more relevant to a particular topic?

  • Perform
    your own, thorough semantic analysis of the site
  • String
    long tail keywords one after the other throughout the site regardless of
    how they make sense contextually
  • Determine
    a site’s keyword and then use words and phrases related to or synonymous
    with the focus keyword
  • Determine
    a site’s keyword and use it repeatedly throughout the website

Q9. Which of the following are true statements regarding why
brands are carrying more importance in Google’s relevancy algorithm? (Select
all that apply.)

  • Google
    does not appear to favor brands or associated entities with its relevancy
  • Smaller
    brands bring a greater variety of users to sites
  • Users
    appear to be more satisfied with search results when they see brands they
  • Searchers’
    familiarity with certain brands means they are biased towards them

Q10. What are some ways you can help your brand grow online?
(Select all that apply.)

  • Develop
    social presence
  • Don’t
    put resources into offline efforts
  • Acquire
    links from trusted sites
  • Create
    great content

Q11. BERT helps Google

  • Better
    understand human language
  • Target
    sites with lots of ads
  • Improve
    the authority of a website
  • All
    of the above

Q12. BERT looks at context by:

  • Looking
    at words such as “to”, “on”, “near” etc.
  • Looking
    at the reading level of the content
  • Analyzing
    the formatting of the content
  • Finding
    words synonymous with the topic

Q13. Core web vitals looks at things like:

  • User
    experience factors such as site loading time and security
  • The
    quality of backlinks to a site
  • The
    quality of the content on the site
  • How
    often your website is updated for the web

Q14. To rank in Googles Top News Stories you need:

  • Publish
    newsworthy content
  • To
    integrate AMP into your site
  • Ensure
    your content is mobile friendly
  • Meet
    a minimum score on Core Web Vitals

Q15. What is the intent of EAT?

  • To
    ensure that all sites provide a good user experience
  • To
    make the web more secure
  • To
    surface content that users can rely on and trust
  • To
    ensure that people don’t spend money at low quality sites

Q16. EAT Stands for:

  • Every
    Application Trusts
  • Experts
    Always Translate
  • Expertise
    Authority Trust
  • Equal
    Authority Transferred

Q17. Rich Snippets are also called:

  • Featured
  • Universal
  • Rich
  • Featured

Q18. What is a featured snippet?

  • An
    article, video, or image displayed at the top of search results
  • Local
    search results
  • Results
    in “people also ask” boxes
  • A
    visual change in the search result, such as review stars

Q19. When should you optimize for rich snippets?

  • You
    can’t optimize for rich snippets
  • Only
    if you want good brand visibility
  • Always
  • Only
    if your position 0 result will not impact your CTR

Introduction to Google SEO Coursera Week 4 Quiz Answers

Q1. Suppose you know your audience is active on Twitter,
which of the following would be a good tool to use to gather data?

  • Alexa
  • Followerwonk
  • AARP
  • SimilarWeb

Q2. What does a persona represent?

  • A
    cross-section of the demographic data
  • Optimized
    keyword content and phrases
  • Your
    ideal buyer
  • Localized
    phrases used to describe an item like cookie vs. biscuit or soda vs. pop.

Q3. It’s really helpful to have a buyer persona in place so
you can better understand the user’s needs and how they searched the web.

Q4. Personas play a major part in:

(Select all that apply.)

  • Strengthening
    your strategy
  • C​ontent
  • K​ey
    performance indicators
  • I​nitial
    keyword research

Q5. When you’re starting out the initial process of building
your marketing persona, the best place to start is:

  • t​hrough
    surveys of new customers
  • f​rom
    your existing customers or users
  • f​rom
    new customers or users
  • t​hrough
    various social media sites

Q6. There are many ways to acquire information about your
current users’ needs and behaviors that will help when you build out an ideal
persona for targeting more users like them. These involve existing tools you
have as well as reaching out to users directly. Those tools are:

(Select all that apply.)

  • F​acebook
  • S​urvey
    your existing users
  • G​oogle
    Search Console
  • G​oogle
  • S​urvey
    new customers or users

Q7. In marketing, you’re going to see personas split into
two major groups. The first will be potential buyers, and the second will be
existing customers

Q8. The potential buyer is made up of:

(​Select all that apply.)

  • People
    that have been exposed to it briefly in the past but haven’t become
  • People
    who are probably not aware of your product.
  • People
    who aren’t aware that your service exists.
  • People
    that have a problem they’re searching for and need to figure out a

Q9. When you start developing a marketing persona, what are
the two ways you can use keyword research?

  • Use
    keywords that will help you discover potential search queries that you can
    then match to content service offerings and more.​
  • U​se
    keywords that market directly to your existing and future customers.
  • U​se
    keywords that will identify what your product or service does.
  • Use
    keywords that’ll help you define your user and build your persona.​

Q10. What are some things to understand about your existing

(Select all that apply.)

  • What
    they like best about your product or service.
  • These
    consumers are already your customers, and they already enjoy what you
  • They
    are people who currently shop with you or use your service.
  • What
    areas they think you can improve upon.


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